An Overview of the Social Media Channels – Part 1


What channels should you be using for your social media strategy? With so many options out there – it can be challenging to decipher which channels make the most sense for you and your company. Here is a quick overview of the Top 3 social media channels and how you can take advantage of them.


Facebook

When it comes to social media – Facebook is often the channel that comes to mind. With more than 2.4 billion monthly active users, this powerhouse of social media should most likely be a part of your digital marketing strategy.

As of January 2020, only 5% of the Facebook audience was under the age of 18, so if you are marketing to a younger demographic, Facebook is probably not the best channel for you.

Facebook is a great platform to share all types of content, including links, videos, and images. Many people use Facebook to keep up with their friends and family, but it is an excellent way for businesses to communicate their values to their audience.

When businesses share content on Facebook, companies should focus on genuine moments of interaction with their audience.


Twitter

As of 2019, Twitter had 330 million monthly active users. A little less than half of that audience is a part of Twitter’s monetizable daily active users. A monetizable daily active user is someone that actively uses the site every day that sees ads. This is an important stat to know if you are considering running ads on Twitter.

Though Twitter has significantly fewer users than Facebook, it is still an essential part of any digital strategy. Twitter is excellent for ‘in-the-moment’ and trending topics. It is also a great way to connect with industry leaders and public figures.

Twitter is a great platform to share links, images, and videos. You can also use hashtags on Twitter – but they are most useful when you are talking about trending topics.

When you share content on Twitter, focus on thought leadership, and relevant trending topics.


LinkedIn

LinkedIn has 660 million users; 165 million of these users are located in the United States. LinkedIn is often considered “business social media.” Personal LinkedIn profiles often serve as an online resume, but it is also an excellent way for companies to connect with users. Many B2B companies favor this platform.

90 million LinkedIn users are senior-level influencers. The LinkedIn platform is handy if you want to target decision-makers. You can even target LinkedIn ads by title or level.

On LinkedIn, companies can share videos, links, and images. LinkedIn offers the ability to add hashtags to the post, but this is a relatively new feature.

When you share content on LinkedIn, make sure you are providing value to the user. On average, users spend about 8 minutes per day on the site – make those 8 minutes productive for them.


Got more questions about social media? Drop us a line. Our team of digital marketing experts will help you find the perfect channels for your company.

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