Can an Agency Really Run My Social Media?
Yes, an agency 100% can run social media.
Many people think no one could understand their business enough to run their social media. In our experience, that mindset often results in social media being brushed aside and not working out the way you'll want in the long run.
The Benefit of Hiring a Social Media Agency
Despite how simple it looks, social media requires consistent management, time, and effort to work and work well. For many owners, the day-to-day requirements of running a business can be overwhelming. Adding the stress of managing social media may be too much. A social media agency can run your social media if you empower them with the tools they need to bring your vision to life. Below is a quick explanation of exactly what social media marketing agencies do and how you can empower them to bring your vision to life.
What Can A Social Media Agency do for Me?
Social media marketing agencies do more than just write and schedule social media posts. In the most basic sense, social media marketing agencies are digital marketing agencies specializing in social media. As such, it's important to remember that social media marketing is still marketing and requires an in-depth understanding of your brand to get results. That means going through a brand discovery process to discover or refine the voice, tone, and look you want your business to have on each social media platform. This process helps agencies like Bluberry Creative develop a digital marketing strategy to help you reach your marketing goals and better engage with your target audience.
Can They Do It?
With the above in mind, a social media marketing agency can absolutely run your social media. It's true, no one knows your business better than you do, and the agency knows that. Working with an agency is an exercise in collaboration and partnership. Of course, this is easier said than done. Here are a few things you can do to make working with an agency easier while providing the agency with what they need to be successful.
1. Know Your Brand
When you start working with your agency, the first step is knowing and understanding your brand—in other words, having a clear picture of how you want your brand represented in the digital space. Before any concrete plans are made, you and your agency should sit down and together and come up with a well-defined digital brand for your business. That way, you both are on the same page from the beginning.
2. Manage Your Expectations
While standards are essential to have, there is a difference between having agreed-upon criteria for performance and deliverables and "expectations." By definition, expectations are strong beliefs that something will happen or be the case in the future. For an agency partnership to remain productive and produce the results you want, communication has to take priority at all times. You have a reason to engage in social media marketing; make sure the agency you are working with knows that and what you would like to see, then trust their expertise and skills to achieve your goals.
Collaboration and Communication
This is the most important thing. Communication and collaboration, especially early on in the relationship, can make things easier down the road. Though it may be awkward and difficult at first, opening the door to communication and establishing a place for collaboration can make all the difference in achieving results.
Want to learn more about handing your social media off to a third party? Contact us today to learn about the Bluberry Creative method of social media management.