How to Set Your Marketing Goals for the Next Year


After a year that no one expected, it’s expected to want to hibernate through the first month (or three) of the next year. Whether you reached your goals or not in 2020, it is still vital to carry on and reset them for the new year. This will keep you on track and be your guide in difficult times.

Here are some tips we recommend when looking at goals for the new year:


1. Make Sure Your Marketing Can Drive Revenue

We are firm believers that good marketing will always pay for itself. It’s important to note this doesn’t mean all of your marketing should directly drive revenue. However, you need to make sure enough of your marketing will be profitable so you can continue to invest in and grow your company.


2. Reassess Which Channels Worked for You in 2020

This year we saw an unprecedented shift in consumer behavior – a shift that will likely stay for a while. What worked for you two years ago probably won’t moving forward. Take an analytical eye to the marketing channels that worked for you this year, and don’t be afraid to eliminate the channels that are no longer working.


3. Set Specific & Measurable Goals

Don’t set a goal of “gaining more followers,” set a goal of “gaining 2,000 followers on Facebook.” You can even break this down to monthly goals, so you know if you are on track to reach your goal by the end of the year.


4. Track Your Progress Throughout the Year

Setting goals is all nice and well, but if there isn’t any follow-through, you won’t actually meet the goals you set. Check-in at least once a quarter to make sure you are hitting your metrics.


5. Set Your Goals Higher than You Think You Can Achieve

I know what you’re thinking –

“What? Laura! If we set goals higher than what we can achieve, we won’t reach our goals at all!”

But here’s the thing – whether you think you can or you can’t, you’re right. Set your goals to higher than what you think is possible, and you’ll be amazed by how far you can go.

Need more help setting specific marketing goals and KPIs for 2021? Contact us today, and we will reach out to help you get started.

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