Updated: Feb 6
When it comes to social media, it can be challenging to determine which platforms are right for your business. One of the most popular platforms, Twitter, attracts users of all ages, making it the perfect place to increase brand awareness and improve customer engagement. Here is an overview of what you need to know about Twitter.
What is Twitter?
Created back in 2006, Twitter is a social media network that allows users to send (a.k.a. tweet) messages with text, pictures, GIFs, or videos. The platform is widely frequented by businesses, celebrities, and even some of our more recent presidents! Twitter describes itself as a provider of information. Offering individuals and companies alike a space to tell "what's happening in the world and what people are talking about right now."
Why Would You Want One?
If you want to connect and engage with your clients, you may be ready to join the Twitter world. With over 330 million monthly active users, sending about 500 million tweets a day, Twitter is the perfect place for your business to connect and engage more with your followers.
Your First Tweet
Once you're ready to start tweeting, your goal should always be to share information that will appeal to and bring value to your followers. Your followers want an inside look at what your business does, what you have accomplished, and any plans or initiatives you may have. Remember, if you are using text in a tweet, you can only use 280 characters or less - make every word count.
Another helpful Twitter-hint is to make sure that your tweet is visible by creating and using hashtags. The "tag" allows your tweet's content to be tied with a specific topic. Finding the right hashtag may seem difficult at first, but the more you interact with other Twitter users, the easier it will get. Just make sure you don’t overdo it with the hashtags - that can hurt you more than it helps.
See Something You Like? Follow it!
Twitter is all about establishing connections, and following others is a great way to interact with accounts that align with your business. Following other accounts can not only help you better develop your social media network but can also keep you up to date on the events in your industry or the lives of your followers.
Twitter has a lot to offer its users. If you are interested, reach out to us, and we can help guide you to what is right for your business.