Social media is free. Social media marketing, however, comes with a few costs.
There is more to social media than posting a few pictures and connecting with friends and family. There is a right time, key phrases, and a target audience to plan for. Of course, you can learn through trial and error, but you must consider time investment to learn a new skill while also running your business.
Creating An Account
A social media account is free to create- just enter in an email address, and voila, you're online. Some platforms, like LinkedIn, offer premium memberships that can come with a monthly or yearly charge to access more tools. The thing is, premium access may or may not help you achieve your marketing goals if you don't have a strategy in place.
Expanding Your Reach
Just because you post it, that doesn't guarantee that your followers will see it. In fact, it is virtually impossible for businesses to grow a following on many social media channels without some form of ad spend. If your goal is to expand your social media reach, you might want to consider focusing your resources on ad content.
Did you know that you can turn the content that you create into advertisements? When you sponsor an ad, you can target the audience you want to reach, not just your followers. Paid advertising allows you to target your content based on several factors, including demographics, location, or similar interests. The beauty here is that you can reach new people and engage with your current audience.
One thing to keep in mind is the investment needed to create ad content. When designing your ads, we recommend sites like Canva, which offers both free and paid options, to create attractive graphics that will catch your followers' attention.
Social Media Monitoring
Now that you have your account and create content, someone will need to monitor your page to see what conversations are happening. To protect your brand's reputation, you have to know what the public is saying about your company. Positive or negative, you need to be a part of the conversation.
There are many online options to monitor your social accounts. Some start free, allowing you the chance to grow your fan base without the extra expense. However, as you continue to expand your social media presence, you may find that these tools are no longer enough to properly manage your accounts. On the other hand, you also have the option to pay an agency to monitor for you. This option gives you more time to focus on other aspects of your business while leaving your social media in good hands.
You can achieve the above on your own, but do you have the time and expertise to do it? Bluberry has a team of digital marketers ready to help you. Contact us today; we're always ready to help our partners.