Key to Writing Holiday Posts
The holiday season is the perfect time to revamp your content in the name of engagement and celebration. Adding a little bit of seasonal flair to your copy is an efficient way to draw attention and promote conversions during the holiday season. Everything from blog and website, to your social media posts and employee bios, can be updated to reflect the holiday season. Here are a few tips on how to revamp your copy for the holiday season.
1. Make it Genuine
There is no company out there like yours. You have your own unique voice and perspective and that should come through even when you're writing seasonal content. Genuine content will make your posts more memorable and can increase audience engagement. You want your customers to know your company's personality no matter the time of year.
2. Make it Relevant to Your Brand
Holiday content should remain true to your brand. Seasonal content shouldn't completely change what makes your company recognizable and distinct. Create relevant content to support seasonal products and services. Consistency is key. In other words, your target audience should be able to recognize your content.
3. Try to Use Photography
80% of people remember what they see and do, compared to the 20% of people who remember what they read. Using images, specifically photography, is a great way to increase awareness of your products and service. Photographs draw people in and allow you to tell your business' story in an exciting way. It's a great tool to educate your customers on how to use your product or showcase your service's benefits.
4. Create Evergreen Content
Your business exists outside of the holiday season, so your content should too. Adding a little extra information to the end of a blog or social media that shows your audience how to use your content beyond the holidays increases your content's value and relevance. Now every piece of content shouldn't be evergreen, but the benefit of the few that are speak for themselves.
While there are several smart things you can do to make your holiday content dynamic and engagement, remember that the holidays are all about celebration and having fun. With this in mind, don't be afraid to be silly or poke fun at things like ugly sweaters. As long as your content remains kind and respectful, it's all in good fun. Trust us; your readers will love it.
Ready to start planning your holiday content calendar? Contact us today to learn how we can help.