Part 2: Creating Holiday Content
The holiday season is one of the best times to connect and engage with your customers in unique and exciting ways. However, before you jump into publishing, there are few things you should keep in mind when creating holiday content. Check out our quick list of tips that we think will help you create great content.
Writing Holiday Copy
1. Start Early
When you start writing holiday content well in advance, it gives you the audience a few weeks or maybe even months to figure out how they might use your product or services during the upcoming season. It also gives you the opportunity to better plan your strategy and test out new content.
2. Adjust Your Message Over Time
As you get closer to the holiday, change your message so that it better accommodates your audience. For example, in the beginning, your ads' goal may be to generate awareness, but closer to the holiday, the new goal would be increased conversions. Adjust your message to reflect the mindset of your audience to make your content more effective.
3. Know the Rules
Specific social media platforms have rules you'll need to abide by when creating content, like restrictions on duplicating content. Make sure you know them well, so you can make the most of the content you share.
4. Keep It Simple
While a lot of planning will go into the creation of your holiday content, the key to success is making life as easy as possible for your target audience. The best content will get your message across without requiring too much effort from your customers.
5. Use Descriptive Language
Online shopping is convenient, but it also means that your customers can't experience your product first-hand. Think about who you are targeting and use language that will entice them to research your products, sign-up for your mailing list, or make a purchase. Regardless of your content goals, the language you use needs to enhance the virtual experience.
Designing Holiday Content
1. Keep Your Design Simple
Several factors go into design creation: Color, font, texture, perspective, etc. You don't want to overcrowd your design, but you also want to get your message across authentically and effectively. Ask yourself, 'what's the main purpose of my design?'' What am I trying to accomplish?'. The answer to those questions should guide your design.
2. Choose the Right Images
Images are an essential part of content creation. Don't be afraid to experiment with different photos to see what resonates with your audience the most. As opposed to stock photos, real images of people usually do better than pictures of products and can make your business seem more relatable. Remember, while adding text and holiday imagery is excellent, adding too much can make your content seem forced and inauthentic.
3. Use Video
90% of customers say that videos help them make buying decisions. If you haven't done it already, the holiday season is the perfect time to start creating video content or revamp if you already do. You can create videos of people using your product, providing helpful tips, or even a holiday greeting showcasing your employees. The possibilities are endless.
1. Know Your Audience
Your holiday audience may not be the same as your normal one, as people are more likely to try new products and services. Now is the time to broaden your targeting and reach those who might be interested in capitalizing on the great deals or unique services or products your company offers.
2. Offer Something Unique And Special
The holiday season is full of sales and discounts, so think about what else you could offer to set your business apart. A valuable piece of information, helpful tips, or even early access to your products could increase engagement and position you for holiday success.
3. Test and Make Changes
When you start creating your content, use analytics to find out what works and what doesn't. Be willing to revamp your content when it's not working the way you want it to. Once you know what works, cut the weakest material, and allocate time and resources to what will help you achieve your goals. Resonating with your audience is the key to success during the holidays.
It's never too early to start planning your holiday content strategy (but it can be too late). Contact us today to learn how we can take your business to the next level.