PSA: Email Marketing Isn’t Dead (Here’s Why)

There are lots of different ways to connect with your target audience, but it can be hard to figure out which marketing strategy is best for your company. Here is a quick overview of email marketing and how you can use it to your advantage.

Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can make your customers aware of any new offers or the latest items from your business. It also allows you to teach your customers more about your brand and what it stands for, while also engaging with them in between purchases.

We hear this a lot and the short answer is NO! Email marketing can be a very effective tool if done correctly. What is dead is having TOO MANY marketing emails. When a brand sends too many emails, it is likely their contacts will unsubscribe or automatically delete their communications. However, with the right strategy, email can provide you some great results.

At the start of 2019, there were an estimated 5.6 billion active email accounts around the world with most users checking their email every single day. Furthermore - 91% of shoppers want to hear from companies they do business with via email.

And as an added bonus, email marketing is actually more effective than social media at acquiring customers. On average, customers who buy a product through an email offer spend 138% more than those who don’t.

With all that we know about Email Marketing, it's clear that email marketing makes sense for many brands. Even so, email marketing is not cut and dry. To successfully implement an email marketing strategy, focus on building relationships and credibility with customers.

Here are some tips to help make your emails better:

  • Email marketing should be direct and personalized in nature, this is why email lists should always be an opt-in feature that customers can choose to join. Buying email lists will not benefit your brand’s image.

  • The emails you create should keep you at the top of your consumers' minds. As such, the content should be sent out on a regular basis and should be high-quality.

  • Your emails should be actionable and valuable, offering a deal or discount, or solving a problem your customers may have.

Email marketing is the chance to compete on more than just value, but also introduce your customer to the personality of your brand.




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