Thankful for Loomly
Once again, we're back to tell you about one of the platforms we're most thankful for this year. Today we're spotlighting Loomly, a social media calendar tool that has made our lives much easier and more organized this past year. Check out a few of our favorite things about Loomly.
1. Compatible with Social Media
Loomly is compatible with all major social media platforms and then some. That means marketers have access to Facebook, Twitter, Instagram, Google My Business, Pinterest, LinkedIn, TikTok, Snapchat, YouTube & one Custom Channel. While this may sound obvious, it's actually not as common as you might think. Moreover, the Custom Channels feature gives you access to connect with platforms not natively supported by Loomly such as social media platforms like Tumblr, Reddit, WeChat; standalone channels like newsletters or media publications; or even offline channels such as a print magazine.
2. Automated Publishing
Loomly allows you to create and schedule content in advance. If something goes wrong, the platform sends you an email explaining exactly which post failed and why. It makes quick fixes easy and seamless.
3. Post Previews
Before you publish your content, Loomly automatically generates post and ad previews, so you can see precisely what your content will look like to your audience. It's great for formatting.
Loomly is a system that encourages collaboration. There are built-in comment and approval workflow features that allow everyone the chance to review and approve posts before publication. The system even offers version logs if you want to go back and examine the previous version of any post.
5. Built-In Analytics
Loomly comes equipped with its own analytics system that can let you know how well your content is doing. It is equipped with features that show which topic and content types piqued the audience's interest and can help optimize future content.
6. Real Time Post-Optimization
Ever wondered if the content you're writing is appropriate for your target audience? Loomly answers questions like this one in real-time. The social media solution has a live post-analysis feature that determines the effectiveness of a post and offers real-time tips and comments that enable you to optimize your content better. These tips include suggested copy length, best day and times to post, and even suggestions about adding photos and video content.
Loomly, in addition to its other social media-specific features, also offers an interactive feature that allows you to manage comments, messages, and track social handle mentions (through tagging). Making it easier than ever to connect with your audience.
8. Media Library
Most social media content is rarely ever just copy. Often being accompanied by graphics, videos, or links, which can be easily misplaced or buried beneath emails and messages. Loomly's solution to this is a media library that allows you to add images, videos, notes that can be later imported into posts, and post templates. With this feature, all your content is in one place.