There's no such thing as the perfect website, but there is definitely such a thing as a bad website. Here are some of the top red flags we look for that can hurt a website's performance.
Not Optimized for Mobile (Or Voice)
It's 2020 – we no longer have the patience for websites that aren't optimized for mobile (and neither does Google). Since more than half of all traffic is from mobile phones, and 96% of all mobile traffic is through Google, it's time to make sure your website will render properly on a mobile phone.
We're also seeing a huge trend towards voice search, and it's safe to say that having a website optimized for voice search will be a huge priority for search engine algorithms soon.
It Takes Too Long to Load
No one, and I mean no one – not your preacher, not your momma, not your dog – has the time or the patience to wait for a website to load. If you can't get your load times down to less than 2 seconds, you can kiss any hope for web traffic goodbye.
And Unsecured Website
Every website needs an SSL certificate. The good news? Getting one is easy. Checking if your site has one is even easier. Go to your website and look at the search bar and look for a padlock next to your URL.
If the padlock is there, you are safe. You can also tell if your website URL is http:// or https://. You need that https:// at the front of your URL for a secured site.
Why is it so important? We're so glad you asked. It's because 84% of people will not make a purchase from an unsecured website.
Too Much or Too Little Text
You need to find the right balance of content for your pages. Nobody wants to wade through an essay on what you have to offer. On the other hand, if there is not enough text on your website, it will be much harder to rank on search engines. Try to find a balance between function and form to make the best possible web pages.
You Have Too Many Keywords on a Page
This is called keyword stuffing, and it's a BIG no-no. Back in the olden days (the 2000's), people used to place as many keywords on a page as possible to push their website up to the top of the search results. This provided a terrible user-experience because those pages weren't actually serving the searchers' needs. Google has made a lot of improvements since then and is now pretty good at figuring out when someone actually needs to use a keyword or if it's been placed a lot just for rankings. If Google catches you keyword stuffing, you go to internet jail (or at least your rankings are hurt a lot… internet jail isn't real…)
Do you have any of these problems on your website? Contact us today, and we will help you get these sorted out so you can stop worrying about website performance.