What Are Blogs?
Nowadays, it seems like everyone has a blog. Blogs have been around since 1994 and have steadily increased in popularity since. No matter your interest - be it food, Tetris, or the stock market - there is likely a blog about it.
Blogs vs. Websites: What's the Difference?
What exactly is a blog? Blogs are a function of websites operating as online journals or diaries or informational sources. Blog feeds on a website are structured so that the most recent posts are shown first. This allows blogs to remain timely and relevant, while also appearing more authentic than other parts of your website. Blogs open the door for further discussion by providing consistent, exciting, and engaging content for its readers.
Should You be Blogging?
Yes. You should be blogging, and here's why.
1. Blogging helps drive traffic to your website.
How often are you updating the pages on your website? Probably not that often. And you probably aren't adding lots of new pages or new content either. As such, your website is not really changing much. Blogs, on the other hand, are consistently being updated. Every time you write a blog that is one more indexed page on your site. It increases your website's chances of showing in an organic search while informing search engines, like Google, that your site is active and should be checked frequently for new content.
2. You can convert traffic into leads.
By adding a lead-generating call-to-action to every post, you increase your possibility of gaining new leads. By adding a CTA or prompting your readers to contact you, you increase the likelihood of conversions. Blogs provide your business with the traffic it needs to pull in new customers and clients.
3. It establishes authority
Blogs are the perfect opportunity to provide help to your target audience. By answering common questions and creating valuable content, business blogs can easily become an authority on a subject. In other words, if your target audience finds the answers to their questions on your blog, you become more trustworthy. Your prospects enter the sales process more educated on your industry and what you have to offer.
4. Blogs Actually Work
You may be surprised to hear this, but blogs are the 3rd most common content marketing strategy for businesses. Like any medium, blogs have their challenges, but the results speak for themselves. Currently, half of the top 200 Fortune 500 companies have blogs. In addition, 80% of internet users interact with social media sites and blogs, so it is no surprise that companies with blogs produce 67% more leads monthly than companies without them.
Blogging is an essential part of any content strategy and offers businesses a unique opportunity to engage with their target audience authentically. Want to start a blog of your own? Contact us today to learn how Bluberry Creative can help you get started.