What is Pinterest?
Of all the social media platforms out there, Pinterest has proven to be one of the most confusing for newcomers. While relatively simple to use and understand, it can be challenging for brands to take advantage of Pinterest's appeal and targeting power without personal experience. Fortunately, we have put together a quick guide to understanding Pinterest, its users, and the benefits it can extend to your business.
What is Pinterest?
According to the platform itself, Pinterest is "a visual discovery engine for finding ideas like recipes, home and style inspiration, and more." In laymen's terms, Pinterest is an image-sharing social media platform where people can find inspiration and ideas for their interests and hobbies. These ideas and hobbies are represented as pins, usually images, but can also be videos or gifs. Users organize pins by placing them in “boards.”
Who Uses Pinterest?
As of 2020, Pinterest has over 440 million monthly users, 70 million of which use the platform at least once a month. It's important to note that more than half of Pinterest users are based inside the U.S. 1 out of 2 U.S. millennials use Pinterest every month, and its users are more likely to be female (about 77%) and high-income.
Pinterest's Claim to Fame
Pinterest is the 4th most popular social media app behind Facebook, Instagram, and YouTube. The question is, why? Simply put, there is no other social media platform quite like Pinterest. While other sites focus on written content, Pinterest is focused solely on images. Through visual media, Pinterest has positioned itself as a relevant and helpful social platform that allows users to tailor the type of content they view.
Moreover, unlike most social networks, Pinterest lacks the pressure of "following" to find valuable content. It's an open platform that is easily organized, allowing users to pin images to specific boards.
Is Pinterest Right for My Business?
For most consumer brands (and some B2B brands) - yes. 63% of millennials who use Pinterest say that the platform helped them discover new brands and products to buy. Also, 85% percent of Pinterest users visit the platform when starting a new project. Meanwhile, 65% use the platform to find products, ideas, and services they trust. In other words, Pinterest users got the platform specifically to find item products and services from reliable sources. The image-based, user-centric style of Pinterest offers your brand the opportunity to target your audience in the middle of the buying decision process. Pinterest is a great place to better connect with your audience while also driving sales.
If you are ready to make a splash on Pinterest, contact us today! We will help you make the most of this unique platform.