What is Video Marketing?
When you’re thinking about what your marketing strategy should look like in the coming months, consider video marketing. Simply put, video marketing is using video to prompt or market your brand, product, or service. Video marketing is not a new concept, just an often overlooked one.
Video Marketing is more than the ads that pop up before YouTube Videos. The sponsored video in your social media feed, the video attached to an email newsletter, or the videos embedded in home pages or on blog posts; that’s all video marketing. In the age of social media, video marketing is an essential part of any content strategy.
Why Use Video Marketing?
Video marketing is a common strategy, but not for the reason you may think. Video marketing works simply because 75% of customers would rather learn about a product or service by watching a video. In the age of social media, video has become the preferred way of communicating. Platforms like Snapchat and TikTok have revolutionized the way we connect. As technology and communication continues to develop, consumers have begun to expect more authentic connections, with 85% of consumers wanting to see more video content.
Should You Be Video Marketing?
For questions like this, the answer is almost going to be yes. Video Marketing is no exception. Let us tell you why.
1. Increased Brand Awareness
Content shared with a visual aid is more likely to be remembered. Using a video marketing strategy means your company is more likely to come to mind when your target audience has a problem and needs a solution.
2. Increased Conversions
74% of people who get an opportunity to see a product in action via an explainer will buy it. It’s easier for people to know the value of your product or service when you lay it out for them. Explainer videos offer your company the chance to connect with customers and answer their questions - in some cases before they even ask them.
3. Improved ROI
It used to be an expensive and time-consuming process to create video content. With ever-improving technology and editing programs becoming more accessible and affordable, it is much easier to create high-quality content on a budget. Lower costs mean videos often have higher payoffs than other forms of content.
4. Increased Engagement
Organic engagement on Facebook is highest when the post contains a video. Why is this, you might ask? Simply put, even in the modern digital age, people are still looking for ways to connect and engage with others. Videos help your brand feel more authentic. Videos make your brand more memorable, build trust, and strengthen your authority.
Video marketing is one of the best ways to showcase the most authentic side of your brand while still highlighting your product or service. Contact us today to learn more about our video marketing services.