• reece stewart

What is YouTube?


Since its launch in 2005, YouTube has become one of the most popular social media platforms globally, with visitors watching around 6 billion hours of video every month. We created a quick guide to understand YouTube and how it might bring value to your business.


What is YouTube?

At its core, YouTube is a free video-sharing platform. However, it is also the third most popular social media platform and the second largest search engine behind Google. YouTube wears all these hats for one simple reason- user-generated content. Because anyone can post anything on YouTube, the platform has developed to be more than just a place to watch videos. It has become the go-to place to create an online presence, build virtual communities, find tips, instructional videos, and guides to just about every subject under the sun.


Why Is It Considered A Social Media Platform?

Like Pinterest, YouTube does not precisely fit the mold of what people consider to be a social media platform, but it is one. Social media sites are all about providing a network of people to make connections with, and YouTube, with its 2 billion monthly active users, fits the bill. Not only is the platform free to use, but it also has some of the same features as other social media platforms, such as tagging, groups for common interests, and the ability to share content across platforms.


Is YouTube Right For My Business?

To answer this question, you need to understand one key idea; the rise in video marketing. Video marketing is precisely what it sounds like; it’s the use of video to promote your brand, product, or service. Video marketing is on the rise because not only is it easy to consume, it is also dynamic, making it more likely to capture your target audience’s attention. As such, video marketing has the potential to increase brand awareness and drive sales significantly. Video is also becoming easier and less expensive to produce.


With that in mind, yes, YouTube is right for your business if you have the budget to use it. Research shows that 72% of customers prefer learning about a product or service through video. Furthermore, Google loves video content. Having video content increases the time people spend on your site, which builds trust and tells search engines that your site has valuable content. In short, YouTube is a great way to engage with your audience right where they are while also increasing brand awareness and driving sales.


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Want to learn more about launching a YouTube account for your business? Contact us today to get started!


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