What’s the Deal with SEO?
SEO, or Search Engine Optimization, is a buzzword that has been growing in popularity since its creation back in the late 90s. But what is SEO, and why is it vital to the success of every business with an online presence? Well, we’re glad you asked.
What is SEO?
The simplest way to describe SEO is anything done to improve the ranking of a website on search engine results pages (SERPs). There are a lot of different factors that go into optimizing your website in a way that makes it easier for your target audience to find. SEO can be broken down into four main areas.
It’s important to understand who your target audience is, why they use your product or services, and the problem they may be trying to solve by using a search engine.
This is the most important part of SEO. It’s not just the articles, images, videos, etc. that your company publishes; it’s also the keywords and phrases you use on your site and in your content that makes your website relevant and easy to find.
Analytics and Reporting
SEO only works, because data can tell you how your industry and customer base is responding to your strategies. It allows you to quickly assess changes in preferences, search terms, etc.
Everything is done on mobile devices now. Because of this, search engines are prioritizing content that is easily accessible on mobile devices.
How does SEO work?
While it may seem complicated on the surface, the basic process is simple. Search engines try to deliver the most relevant results as possible based on what the searcher is looking for.
To do this, search engines scan different websites to better understand what the site is about, how easy it is to navigate, and if it has the relevant keywords or phrases the searcher input. Sites that are more user friendly, and are relevant to the searcher are rewarded with higher-ranking on SERPs and are more likely to be seen by their target audience.
SEO is the process that organizations go through to help make sure that their site is one of those higher-ranking results.
The Importance of SEO?
In short, SEO is ranking well on SERPs with the added benefit that it improves the user experience and usability of a website. Users trust search engines to provide them with the most relevant results possible to solve their problems, whatever they may be. Having your website, blog, or online store ranked in one of the top positions increases your trustworthiness to your target audience and is more likely to generate more targeted traffic.
Want to get started on building your SEO strategy? Contact us today, and we will set you on the right path.