Words of Wisdom From a Creative Director: A Beginners Guide To Design
Updated: Jul 8, 2020
Design is one of the most important parts of any marketing strategy. It's also notoriously tricky to master. Even the most experienced designers have trouble creating the right content from time to time. Luckily, our Creative Director was able to break down the design process into the three main areas of focus- context, message, and audience. These areas should be the core of every design you make. If you can master these, you can master design.
When it comes to design - context matters. It creates a kind of road map for your designs. Fully understanding the context is essential because, like other art forms, there are no definite rules of design for you to follow. There ARE good ideas and bad ideas, traditional conventions and tried-and-true guidelines, but the success of any design is wholly subjective. Understanding your client, aka who you are designing for, will make it easier to create "good" content. Taking that bit of extra time to develop a solid foundation for your design upfront will make the process easier and more enjoyable in the long run.
What exactly are you trying to say? Answering that question is the key to mastering the “messaging” aspect of design. Think of the message of design as a kind of delivery system. It is how your design will communicate an idea, topic, opinion, etc. to your audience. Understanding what your client wants to convey is the only way to ensure you'll create the right delivery system. This area is solely dependent on communication, and the ability of the designer and the client alike to honestly and openly express what they hope to achieve from the design process.
Once you understand context and message, the next area to master is the audience; arguably, the most important part of the design process. Remember, design, like art, is subjective. Meaning, no matter how good your design is, if it isn't tailored to your target audience, it won't have an impact. A Dyson vacuum makes for a pretty terrible toothbrush. This area is about learning how to communicate your message with your target audience by analyzing various aspects of demographic and behavioral data that will provide a clearer picture of who they are. Both the company and the designer must recognize the value of working through the design process and be willing to work together to create the right content for their audience.
The Blu Method
Here at Bluberry Creative, we use our Brand Discovery process to ensure we cover every aspect of the design process. Our goal is to help our partners discover who and what they want their brand to be. Our brand discovery method allows the partner to determine their involvement in the process while ensuring when all is said and done, the content we create will make an impact.
If you're looking to discover what your brand can be, contact us today. We're here to help.